Different plaintiffs within the lawsuit embody Modoral, which makes flavored nicotine lozenges referred to as Velo, and Neighborhood Market Affiliation, a San Diego commerce group that represents vape retailers and others.
“Time and time once more, Huge Tobacco has tried to steam roll state efforts to guard our youngest residents from the damaging results of tobacco use,” Rob Bonta, California’s legal professional basic, mentioned in an announcement. “Whereas we’ve not but been formally served with the lawsuit, we sit up for vigorously defending this vital regulation in court docket.”
Spending this yr to advertise Proposition 31, the poll initiative on the state’s regulation, totaled $29 million in assist of the ban, eclipsing that of the opposition, which amounted to $2 million in 2022, in response to information from the California secretary of state’s workplace. The majority of the funding to assist the ban got here from Michael Bloomberg, the previous mayor of New York who has lengthy backed antismoking measures and different public well being initiatives.
Reynolds’s share of menthol cigarette gross sales in the USA is sort of 60 p.c, in response to an estimate by Bonnie Herzog, a analysis director at Goldman Sachs.
On Tuesday, Reynolds unveiled new advertisements for its Camel model, displaying “crush oasis” and one other non-menthol cigarette kind “providing a crisp smoking expertise.” The advertisements particularly referred to the California ban, saying: “We all know it’s powerful. That’s why we crafted two new non-menthol types so that you can select from.”
In April, the F.D.A. introduced that it will transfer towards a measure banning gross sales of menthol cigarettes, but it surely might be years for such a major public well being initiative to be put in place.
Menthol bans would considerably have an effect on Black people who smoke, practically 85 p.c of whom reported in a authorities survey that they favored menthol cigarettes, in contrast with 29 p.c of white people who smoke. The company is evaluating tens of hundreds of feedback that poured in over its proposal and is predicted to challenge a rule on it subsequent yr.